Dynamic management of communication with potential client responding to advertising, uses control at site of advertising display to allow potential client to register interest and returns message to display site to confirm receipt

摘要

The dynamic communication management has a mechanism (3) to gather response from a client at the site of an advertisement. A client response is transmitted (2) to the management system (1) which sends a message back to the advertising display device to indicate that the client response has been received, using an address and message identifier for the display device.