METHOD AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSION AND SEARCH TERM

摘要

PROBLEM TO BE SOLVED: To provide a method of collecting distributed user information for used media and search terms.SOLUTION: A method includes: decoding information from a mobile device to encrypted identifiers identifying at least one of the mobile device or a user of the mobile device; sending respective ones of the encrypted identifiers to corresponding database proprietors; receiving multiple pieces of user information corresponding to the respective ones of the encrypted identifiers from the corresponding database proprietors; and associating the user information with at least one of a search term collected at the mobile device or a media impression logged for media presented at the mobile device.SELECTED DRAWING: Figure 7