Advertisement reproduction method for television

摘要

The method involves displaying both advertisements and the regular programme which are transmitted simultaneously in two different parts (W,P) on a television set. Preferably, the part in which the advertisements are displayed is slowly enlarged to a preset size at the beginning of the advertisements. At the end of the simultaneous transmission the part in which the advertisements are displayed is slowly reduced until only the regular programme is provided. Either the advertisements or the programme is transmitted without sound.