| 摘要 |
A system for distributing electronic coupons (214) over a communications network includes an e-tail server system (202) having a computer processor and associated memory, the e-tail server system (202) including products for sale (204), each of the products having an associated unique product code (208); and a promotion server system (210) having a computer processor and associated memory, the promotion server system (210) including a database of electronic coupon distribution rules and the unique product codes and promotional data linked to the product codes, the promotional data defining the electronic coupons. A client system includes a computer processor and associated memory, the client system being selectively coupleable to the e-tail server system (202) over the communications network to initiate a transaction and includes purchase/redemption information. The client system is adapted for selecting a product from the e-tail server system (202). The e-tail server system (202) is adapted for reading the purchase/redemption information. |
