| 摘要 |
A method for changing targeting criteria in a social advertising platform. The method includes receiving data from a user. The data comprises one or more social metric rules, and targeting criteria values of one or more ad entities in a social advertising platform. The method comprises retrieving, automatically, from the social advertising platform, one or more baseline social metrics based on the targeting criteria values. The method includes periodically retrieving, automatically, respective present social metrics from the social advertising platform. The method includes periodically computing, automatically, a compliance value based on the present social metrics, the baseline social metrics, and the social metric rule(s). The method includes periodically comparing the compliance value to a predefined threshold and based on the comparison, instructing the social advertising platform to change one or more of the targeting criteria values. The method includes storing the changed targeting criteria values. |
| 主权项 |
1. A method for changing targeting criteria in a social advertising platform, the method comprising using at least one hardware processor for:
receiving data from a user, the data comprising:
(a) at least one social metric rule, and(b) targeting criteria values of at least one ad entity in a social advertising platform; retrieving, automatically, from said social advertising platform, at least one baseline social metric based on the targeting criteria values; periodically performing the actions of:
(i) retrieving, automatically, respective at least one present social metric from the social advertising platform,(ii) computing, automatically, a compliance value based on the present social metrics, the baseline social metrics, and the at least one social metric rule,(iii) comparing said compliance value to a predefined threshold,(iv) based on said comparison, sending at least one instruction to said social advertising platform, wherein the at least one instruction changes at least one of the targeting criteria values; and storing said changed targeting criteria values. |
