| 摘要 |
A request to initiate delivery of content via a messaging services protocol to a mobile phone can be received. Thereafter, content and one or more advertisements associated with the request can be obtained. The content and the one or more advertisements can optionally be converted into a baseline format. The content and the one or more advertisements can be integrated to generate an integrated media file, the integrated media file substantially conforming to content delivery specifications for the mobile phone. Thereafter, delivery of a packet data unit encapsulating the integrated media file to the mobile phone via the messaging services protocol can be initiated. In some variations, the integrated media file can be modified to make it actionable. Related apparatus, systems, techniques and articles are also described. |
