System and method for construction, delivery and display of iTV content

摘要

iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.

主权项

1. A method comprising:
transmitting, by a computing device, content to one or more user devices; retrieving, by the computing device from one or more sources, an application layout file associated with a feature related to the content; customizing, by the computing device, the application layout file to generate one or more customized application layout files each configured for a respective device platform of a plurality of device platforms, each of the one or more customized application layout files comprising a data structure that indicates one or more locations of display layout data for rendering the feature related to the content for the respective device platform; and transmitting, by the computing device, the one or more customized application layout files to a plurality of user devices each implementing one of the plurality of device platforms to allow each of the plurality of user devices to output an identical feature related to the content.