DEVICE AND MEMBERSHIP IDENTITY MATCHING

摘要

Apparatus and method for a physical store to associate a mobile device identity with a customer's membership card ID. A non-intrusive solution automatically builds a link between the identified device d and a recorded transaction associated with a membership card ID. The method builds a device visiting journey trajectory for a device d from data recording the physical movement of that device d obtained from an in-store locating system, and Points of Interest data information. There is further built from purchase transaction data and data representing a physical store layout, a member's procurement journey. A membership matching engine analyzes the spatio-temporal occurrences and sequences used to build up the feasible link and their binding possibility. In addition, the system can also use historical data and update the linkage and binding possibility adaptively. The system automatically detects the membership card and device matching without asking customer to perform the binding manually.

主权项

1. A method for automatic binding of a membership card identifier (ID) with a mobile device identifier (ID) comprising:
tracking, using a wireless electronic device tracking system, physical locations of one or more stores visited by a customer's mobile electronic device, said tracking including identifying the customer's mobile device identifier (ID); building, at a processor device, a first data structure representing a trajectory corresponding to the movement of the customer's tracked mobile electronic device at one or more store locations, and a time interval thereof corresponding to an amount of time visited at each location; building, at the processor device, a second data structure representing one or more purchase transactions conducted by customers at various store locations, each customer purchase transaction indicating a membership card ID associated with the customer, and a corresponding purchase payment time point; and identifying, at said processor device, from said first and second data structures, a compatible match indicating a potential binding of a customer's mobile device ID to a membership card ID, said identifying a compatible match including detecting when a purchase payment time point associated with a customer membership card ID and for a purchase conducted at a particular store location matches a time interval window recorded for a tracked customer mobile device detected at that store location, wherein said compatibility match identifying occurs seamless to said customer.