Semantic based collaborative filtering

摘要

A method for providing product recommendations to customers in an e-commerce environment includes the step of generating content and compatibility representations of products corresponding to a plurality of customers. A similarity function is calculated between pairs of content attributes corresponding to the products. A similarity function is calculated between pairs of compatibility attributes corresponding to the products. The plurality of customers are clustered into a plurality of peer groups. For a given customer, a closest peer group of the plurality of peer groups is determined. At least one potential recommendation is then generated for the given customer based on the closest peer group.