| 摘要 |
PURPOSE: A method for expressing an advertisement extension on the Internet is provided to increase an effect of a banner advertisement by constructing a size of an advertisement on the Internet web as a graphic format of a vector method and displaying the advertisement as a small-sized graphic file and a large-sized graphic file on a web page by turns. CONSTITUTION: When an advertisement is positioned at the upper portion of a screen, the advertisement encroaches on the position of text data and the encroached portion is filled with advertisement data because a user reads the text data and downs to the lower portion thereof(B,C). An additional data are inserted in a portion, which is judged as a read portion(D). The portions(21,23,24) are advertisements. The portions(22,25) are general information. A size(21-1) of the advertisement is enlarged according as a time passed, and a size(22-1) of the general information is reduced. Advertisement data are enlarged(23-2) in the lower or upper direction. New advertisement(26-2) is appended in the position(22) of the general information. According as a time passed, advertisement data are received continuously and enlarged, and the screen is covered by the advertisement wholly.
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