发明名称 TARGETED ADVERTISING IN CONJUCTION WITH ON-DEMAND MEDIA CONTENT
摘要 Techniques for targeting advertisements to consumers of on-demand media content are described. When a television viewer chooses to record a broadcas t program, an advertisement associated with the program is downloaded from a server. When the user chooses to watch the recorded program, the advertiseme nt is rendered in conjunction with the recorded program.
申请公布号 CA2502011(A1) 申请公布日期 2005.09.24
申请号 CA20052502011 申请日期 2005.03.23
申请人 MICROSOFT CORPORATION 发明人 DANKER, DANIEL
分类号 G06F3/00;G06F13/00;G06Q30/00;H04N5/445;H04N5/76;H04N7/173;(IPC1-7):H04N5/76;G06F17/60 主分类号 G06F3/00
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