发明名称 METHODS AND APPARATUS TO COMPUTE REACH AND FREQUENCY VALUES FOR FLIGHTED SCHEDULES
摘要 Methods and apparatus to compute reach and frequency values for flighted schedules are disclosed. An example method includes selecting two media components from a plurality of media components, and calculating a first flighted schedule campaign reach based on the two media components. The example method also includes repeating the selecting and calculating using the first flighted schedule campaign reach and a third media component from the plurality of media components to calculate a second flighted schedule campaign reach associated with the first, second, and third media components.
申请公布号 WO2008115780(A2) 申请公布日期 2008.09.25
申请号 WO2008US56977 申请日期 2008.03.14
申请人 NIELSEN MEDIA RESEARCH, INC. 发明人 DOE, PETER, CAMPBELL
分类号 G06F17/30 主分类号 G06F17/30
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