SYSTEMS AND METHODS FOR TARGETED ADVERTISING BASED ON EXTERNAL FACTORS

摘要

Systems and method are disclosed for providing advertisements to users by determining the occurrence of user defined external triggering events comprising a moment. One method comprises defining a set of conditions or criteria that define a moment, collecting data associated with said set of conditions or criteria, evaluating whether the conditions or criteria are satisfied and whether the user defined moment has occurred, executing an advertisement campaign associated with said user defined moment, transmitting an advertisement associated with said user defined moment to a target user, and modifying said advertisement in accordance with changes in the data associated with the conditions or criteria.

主权项

1. A computer implemented method of providing advertisements to users by determining the occurrence of user defined external triggering events comprising a moment, the method comprising:
selecting a plurality of conditions that define a moment; collecting data associated with the defined moment; evaluating the data collected to determine if the conditions are satisfied and whether the defined moment has occurred; executing an advertisement campaign associated with the occurrence of the defined moment; transmitting an advertisement associated with the defined moment to a targeted user; and modifying the advertisement based on a change in the conditions.