摘要 |
A method for analyzing user data based on social network connections includes: storing a plurality of association profiles, each profile including a name, demographic labels, and, for each demographic label, an associated demographic value; receiving user data related to a user of a social network including a provided name for a plurality of connected users; identifying, for each provided name, a related association profile where the included name corresponds to the respective provided name; aggregating, for each demographic label, the associated demographic value included in each of the identified related association profiles to obtain, for each demographic label, demographic metrics; and storing, in the user database, a user profile, that includes each demographic label and associated one or more demographic metrics. |