MARKETING APPLICATION INCLUDING EVENT AND SURVEY DEVELOPMENT AND MANAGEMENT

摘要

A marketing application includes provisions (e.g., graphical user interface) for a user to create one or more surveys in connection with a marketing campaign or event, while permitting the user to access data and information maintained for such campaign or event.

主权项

1. A marketing application including one or more programs of computer-executable instructions embodied in a non-transitory computer-readable medium and executable by a computer to configure the computer to include:
a development module to develop materials and maintain information, for a marketing event, wherein the developed materials and information are captured in, or linked to, a marketing event object for the marketing event in an events database, and the developed materials includes an event agenda for the marketing event; a survey module to generate, based at least in part on the information captured in, or linked to, the marketing event object, a survey to be distributed after an end of the event agenda for the marketing event.