METHOD AND SURVEY SERVER FOR PERFORMING A WEB SURVEY BASED ON BEHAVIORAL DATA SPECIFIC TO A WEB PAGE

摘要

A method and survey server for performing a web survey based on behavioral data specific to a web page. Behavioral data related to a specific web page of a website are collected from a plurality of user devices. The behavioral data are representative of a series of actions performed by a user of each of the plurality of user devices while visiting the specific web page. A processing unit of the survey server compares the behavioral data collected from the plurality of user devices with reference behavioral data. The processing unit further determines whether to invite or not the user of a particular user device among the plurality of user devices to participate to a web survey related to the specific web page, based on a result of the comparison.

主权项

1. A method for performing a web survey based on behavioral data specific to a web page, comprising:
collecting behavioral data related to a specific web page of a website from a plurality of user devices, the behavioral data being representative of a series of actions performed by users of the plurality of user devices while visiting the specific web page; comparing by a processing unit of a survey server the behavioral data collected from the plurality of user devices with reference behavioral data; determining by the processing unit whether to invite or not one of the users to participate to a web survey based on a result of the comparison, the web survey providing for collecting feedback from the invited user with respect to his user experience when visiting the specific web page; sending an invitation to participate to the web survey to the user device of the invited user if the determination to invite is positive; receiving survey participation data from the user device of the invited user in response to the invitation to participate to the web survey; and updating the reference behavioral data based on the survey participation data and the behavioral data collected from the user device of the invited user.