Selecting content based on entities present in search results

摘要

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content to a user. A method includes: receiving a query; receiving query results based on the query; determining for each of a predetermined number of top results entities associated therewith; using the determined entities to either augment or filter the query producing an enhanced query; and using the enhanced query to identify one or more sponsored content items for presentation to a user along with the query results.

主权项

1. A method comprising:
receiving a query submitted from a user device; receiving a set of query results identified using the query; prior to presentation of the set of query results:
evaluating, by one or more processors, the set of query results to identify an entity that appears in a highest number of query results in the set of query results, wherein an entity is named and represents a person, place, thing or concept;creating an enhanced query that includes a reference to the identified entity, and omits at least one term from the query;using the enhanced query to identify one or more sponsored content items for presentation with the set of query results; and incorporating the one or more sponsored content items into a search results page that presents the set of query results.