Offering complementary products in an electronic commerce system

摘要

Disclosed are various embodiments for offering complementary products in relation to items listed by third party sellers in an electronic marketplace. Embodiments herein identify items available for sale by third parties in an electronic marketplace. An offer to include a complementary item available from an electronic commerce system in the electronic marketplace listing is transmitted to the third party seller. In other embodiments, a sale of an item in an electronic marketplace is detected and an offer to sell the product from the electronic commerce system is transmitted to the buyer.

主权项

1. A system, comprising:
at least one computing device; and a third party application executable in the at least one computing device, wherein the third party application, when executed by one or more processors, causes the at least one computing device to at least:
crawl a listing for an item available for sale by a third party seller via an electronic marketplace site;identify a complementary product listed on a network page by extracting a title associated with the item of the listing on the electronic marketplace site and performing a relevance search across textual data associated with the item that is stored in a catalog associated with the at least one computing device; generate, in response to identifying the complementary product, a unique hyperlink and hypertext markup language (HTML) code associated with the complementary product on the network page;
transmit, in response to identifying the complementary product, to a client device associated with the third party seller via a network, an offer to sell the complementary product related to the item via the listing on the electronic marketplace site;receive a request from the client device associated with the third party seller to include the generated hyperlink associated with the complementary product with the listing for the item available for sale via the electronic marketplace site;augment the listing in the electronic marketplace site to insert the unique hyperlink and the hypertext markup language (HTML) code associated with the complementary product allowing a potential buyer to view and purchase both the item and the complementary product through a user client device browser application; andtrack an amount of traffic generated through the hypertext markup language (HTML) code associated with the complementary product.