| 发明名称 |
CUSTOMIZED ADVERTISING WITH MHP APPLICATION |
| 摘要 |
A multimedia home platform (MHP) application (131) is customized for selecting, for presentation or recording during a commercial break (224), a channel or substream of a channel whose viewer category most closely matches the particular user profile (S320). The profile is built by logging channels visited, direct query and answer and by user voting on the commercial showing or just shown (S540). |
| 申请公布号 |
WO2007049248(A2) |
申请公布日期 |
2007.05.03 |
| 申请号 |
WO2006IB53983 |
申请日期 |
2006.10.27 |
| 申请人 |
KONINKLIJKE PHILIPS ELECTRONICS N.V.;U.S. PHILIPS CORPORATION;LEMMERS, ARJAN;CHRISTIANEN, MICHIEL JOSEPHUS |
发明人 |
LEMMERS, ARJAN;CHRISTIANEN, MICHIEL JOSEPHUS |
| 分类号 |
H04N7/16 |
主分类号 |
H04N7/16 |
| 代理机构 |
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代理人 |
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