ONLINE METHOD OF CREATING ADVERTISING PAGES ON A WEBSITE AND MANAGING THE CONTENT OF SAID PAGES

摘要

The invention is directed to drawing the attention of visitors to advertised items and to encouraging visitors to carry out actions desirable to advertisers. The present method delimits a function for creating and populating a website with content (publisher function) and a function for drawing the attention of visitors to commercial products and for interacting with visitors (advertiser function). The role of the publisher in terms of the commercialization of the content they create consists merely in placing WPSM within a web page without having to change the site template. As a result, it becomes technically possible for advertisers to legally obtain content that is already indexed and is attractive to users. By virtue of the participation of the publisher and the use of instructions created by the publisher, content is included in a block of feedback (BOF) of an advertiser upon fulfilment of CAMS rules, thus increasing website visitor trust in advertising materials and making advertising more effective. Content can also be included in a web page by means of the positioning of the content in relation to a BOF.