INSERTING ADVERTISEMENTS IN A TELEVISION PROGRAM

摘要

The present invention relates to a method and apparatus for broadcasting television programs, in particular to a method and apparatus for inserting an advertisement into a broadcast television program. An object of the invention is to provide a method for inserting an advertisement segment into a television program of an Internet Protocol Television (IPTV) channel, the method comprises the steps of: receiving a request from a user that asks for viewing the television program; monitoring the viewing behavior of the user toward the IPTV channel according to an advertisement policy of the IPTV channel, the advertisement policy comprising providing an advertisement segment based on the user's viewing behavior on the IPTV channel; determining whether the monitored viewing behavior matches the advertisement policy; if the monitored viewing behavior matches the advertisement policy, inserting the advertisement segment into the television program. According to the invention, during the process of viewing a program, a user will have to view a certain amount of advertisements according to a predefined advertisement policy even though the user relocates the television program.