| 主权项 |
1. A system of font or format-based heuristic extraction of data structures within an online computer network environment, comprising:
a content serving system comprising an interface to transmit and receive data via the online computer network and one or more processors to:
access a data structure storing entity data comprising a set of information for each of a plurality of establishments;parse, with a heuristic technique comprising at least one of a font-based policy or a format-based policy, the set of information for each of the plurality of establishments of the entity data stored in the data structure to extract name data, location data, and type data;determine, for each of the plurality of establishments, content selection criteria using the name data, the location data, and the type data extracted from the set of information for each of the plurality of establishments of the entity data stored in the data structure;generate, for each of the plurality of establishments, an online content item with the content selection criteria determined based on the name data, the location data, and the type data extracted from the set of information for each of the plurality of establishments of the entity data stored in the data structure;determine a location of a computing device provided by a global positioning component of the computing device based on information received from the computing device via the online computer network environment;select, responsive to the location of the computing device and based on the content selection criteria, the online content item corresponding to an establishment of the plurality of establishments; andprovide, via the online computer network to the computing device, the online content item selected responsive to the location of the computing device and based on the content selection criteria to cause the computing device to render the online content item on a display device of the computing device. |
