SYSTEMS AND METHODS FOR MIXING MODELS TO OPTIMIZE MEDIA PLACEMENT

摘要

Methods and systems are disclosed for using multiple reach optimization models together. These models may be used by an optimization system that helps an advertisement campaign manager decide how advertisements should be allocated between different media assets. In some embodiments, the models may be run simultaneously while their results and compared, and execution of some models may be ended based on the comparisons. In some embodiments, models may be combined together to create new models. In some embodiments, results from a first model may used as input in a second model running concurrently. In some embodiments, results from a previous execution of a model may be used to warm-start a subsequent execution of the model.

主权项

1. A method for mixing models to optimize media placement, the method comprising:
receiving a user input of a plurality of combinations of decision variables, wherein each of the plurality of combinations is associated with a potential media placement slot; retrieving a first subset of the plurality of combinations of decision variables; applying the retrieved first subset to a first linear model that represents a first relationship between the plurality of combinations and associated reach metrics to generate a first reach metric associated with the first subset; retrieving a second subset of the plurality of combinations of decision variables; applying the retrieved second subset to a second non-linear model that represents a second relationship between the plurality of combinations and associated reach metrics to generate a second reach metric associated with the second subset; comparing the first reach metric and the second reach metric; determining, based on the comparison, that the first reach metric is greater than the second reach metric; and storing, in a media placement database, an identifier of a media asset in a media placement slot associated with the plurality of combinations of decision variables in the first subset.