摘要 |
PROBLEM TO BE SOLVED: To alert a driver without interfering a field of view to an outside scene so that the driver's line of vision will be oriented to an object of attention.SOLUTION: A vehicular transmission display device includes a transparent display 14 having such transmissivity that a transmittance can be varied, and a display control unit 13 that controls the transmittance of the transmission display 14 according to information on an object-of-attention entity detected by an object-of-attention detection unit 23. The display control unit 13 controls the transmittance of an area, in which the object-of-attention entity is present, so that the transmittance of the area can be relatively higher than the transmittance of the other areas and the area, in which the object-of-attention entity is present, on a screen of the transparent display 14 can be seen with relatively higher lightness than the other areas.SELECTED DRAWING: Figure 1 |