摘要 |
Systems, methods and apparatus to reduce server traffic for content item requests, such as advertisement requests. Content item requests are identified in a web page source document. It is determined if any of the requests have generated a content item request, and if any of the requests have generated a content item request, then at the client device, a combined content item request for content items for all requests in the web page source document is generated. The content items requested include a corresponding content item responsive to each request. Content items in response to the combined content item request and stored in a data store at the client device. Such a combined request reduces content item server traffic. |