Augmenting a content item using search results content

摘要

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A query is received. Search results are identified that are responsive to the query. A content item is identified for presentation along with the search results. It is determined, based on one or more criteria, when the content item is to be augmented. When it is determined that the content item is to be augmented and after identifying the search results, the content item is augmented based at least in part on an entry in the search result. An augmented content item is created. The augmented content item is provided.

主权项

1. A computer-implemented method comprising:
receiving, from a content provider and by one or more processors, an augmentation-eligible content item that includes pre-augmentation content; receiving, from a user device and by one or more processors, a search query; identifying search results that are responsive to the search query for inclusion in a search results page; selecting, by one or more processors, the augmentation-eligible content item for presentation along with the search results; after identifying the search results, but prior to transmitting the augmentation eligible content item to the user device:
determining, by the one or more processors, that the augmentation-eligible content item is to be augmented prior to presentation with the search results based, at least in part, on a determination that one of the identified search results, that is related to a product or service identified in the content item, will not be concurrently viewable with the augmentation-eligible content item in an initial presentation of the search results page; andaugmenting, by the one or more processors, the augmentation-eligible content item based at least in part on an entry in the search results, including combining content from the one of the identified search results with the pre-augmentation content to create an augmented content item that includes a visualization of the pre-augmentation content and the content from the one of the identified search results; and transmitting, by the one or more processors, the augmented content item to the user device, including causing the user device to present the augmented content item with at least a portion of the identified search results in the search results page.