Live consecutive ad insertion

摘要

Techniques and mechanisms described herein facilitate consecutive live ad insertion for live media streams. A live media stream is received and played at a client device. A first ad indicator in the live media stream, indicating a first start point for a first ad period, is detected. Upon reaching the first start point, reception of the live media stream is paused and one or more first replacement ads are played instead of one or more first original ads. Before the first ad period ends, a small portion of the live media stream is fetched in order to detect the presence of a second ad indicator indicating the presence of a second, consecutive ad period in the live media stream. Upon detecting the second ad indicator, one or more second replacement ads are played during the second ad period.

主权项

1. A method comprising:
receiving and playing a live media stream at a client device; detecting a first ad indicator in the live media stream, the first ad indicator indicating a first start point for a first ad period in the live media stream; upon reaching the first start point, pausing reception of the live media stream and playing one or more first replacement ads instead of one or more first original ads in the live media stream during the first ad period; before the one or more first replacement ads finish playing during the first ad period, fetching only a portion of the live media stream in order to detect the presence of a second ad indicator, the second ad indicator indicating a second start point for a second ad period in the live media stream, the second ad period being consecutive to the first ad period and set to start immediately following the first ad period; and upon detecting the presence of the second ad indicator, playing one or more second replacement ads at the second start point, instead of playing one or more second original ads, during the second ad period.