发明名称 |
TARGETED ADVERTISING IN MOBILE DEVICES |
摘要 |
<p>A system may identify selected device users of multiple device users as members of a virtual group. The system may identify attributes, characteristics or actions that a sub-set of members of the virtual group may have in common that may be related to goods and/or services for sale. The system may send advertisements related to the goods or services to devices associated with other members of the group not included in the sub-set of members.</p> |
申请公布号 |
EP2156388(A1) |
申请公布日期 |
2010.02.24 |
申请号 |
EP20070827031 |
申请日期 |
2007.11.08 |
申请人 |
SONY ERICSSON MOBILE COMMUNICATIONS AB |
发明人 |
KRETZ, MARTIN;GAJDOS, RUDOLF GEORGE TOM |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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