Method of advertising using mobile communications

摘要

A system and method is constructed to provide financing of mobile communications by sponsors in return for permitting the dissemination of advertisements before, during, or after a particular call. The system includes a location server through which communication channels can be established, mobile communication terminals inter connected for communication over the communication channels established by the location server, a sponsor server having a memory in which is stored advertisements, and an application module resident on the sponsor server, mobile communication terminal, or location server to control a communication from one of the mobile communication terminals to another of the mobile communication terminals to, at the request of a user of the mobile communication terminal, place advertisements from the sponsor server into the communication and charge the cost of the communication to the sponsor server.

主权项

1. An apparatus comprising:
at least one processor; and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,
in response to a request from a mobile communication terminal, initiate a communication from the mobile communication terminal to another mobile communication terminal;receive from the mobile communication terminal a selection of a sponsor financed communication application available at the apparatus to control said communication;establish said communication using said sponsor financed communication application by transmitting one or more signaling messages, at least one of the signaling messages including one or more advertisements, wherein the one or more advertisements are unrelated to the another mobile communication terminal;insert presentation of one or more of the advertisements at said mobile communication terminal, the another mobile communication terminal, or a combination thereof when said communication between the mobile communication terminal and the another mobile communication terminal is in progress; andcharge the cost of said communication to a provider of said sponsor financed communication application.