METHOD AND SYSTEM FOR ONLINE USER ENGAGEMENT MEASUREMENT

摘要

The present teaching relates to online user engagement measurement. In one example, user activities with respect to a piece of content are detected. The user activities include visiting a web site in association with the piece of content. A plurality of variables are determined based on the detected user activities. The plurality of variables include a number of web pages loaded in the web site. An engagement scoring model is obtained. An engagement score of the piece of content is estimated based on the plurality of variables and the engagement scoring model.

主权项

1. A method comprising:
receiving, via a content serving engine, a request to present a piece of web content in a publisher's web page, wherein the piece of web content is associated with a content provider independent of the publisher; querying the content provider's server for one or more candidate web content items in response to the request; determining respective engagement scores for the one or more candidate web content items, wherein the respective engagement scores are based on web activity information for one or more targeted users with respect to the publisher's web page, other web pages associated with the publisher, or a combination thereof; selecting the piece of web content from among the one or more candidate web content items based on the respective engagement scores; and transmitting, via the content server engine, the selected piece of web content for presentation in the publisher's web page.