| 摘要 |
An EC(Electronic Commerce) system using a DMB(Digital Multimedia Broadcasting) mobile terminal and a method thereof are provided to enable a user to buy an accessory, a broadcasting set, or advertised goods in real-time through the Internet while viewing a TV program by using the DMB mobile terminal. The DMB mobile terminal(10) constructs an AD(ADvertisement) object database of AD contents related to a broadcasting program by receiving a multiplexed broadcasting signal. The Internet transmits an information request signal for the advertised object from the DMB mobile terminal. A content provider(40) transmits information of the advertised object to the DMB mobile terminal according to a request signal of the DMB mobile terminal. The broadcasting signal is received from a satellite broadcasting receiver(20). The content provider connects with a shopping mall(50) of the advertised object or a mobile telecommunication company server.
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