Customer Insight System Architecture

摘要

Customer Insight (CI) systems in accordance with various embodiments of the invention gather information sets from multiple remote information sources and can merge the information sets to identify authoritative information describing the named entity. In several embodiments, the information sets and/or the authoritative information are identified using geographic location information associated with the information sets. In many embodiments, the CI systems identify relationship information within the merged information sets and use the relationship information to identify customers of businesses. Once identified, merged and/or authoritative information sets describing customers can be used to build customer lists, typical customer profiles, and best customer profiles. In addition, the CI system can utilize information describing customers to automatically generate advertising targeting data and online advertising campaigns.

主权项

1. A customer insight system, comprising:
a crawler process server system, where the crawler process server system comprises:
memory containing a crawler application;a processor;wherein the crawler application configures the processor to gather information from a plurality of different types of remote information sources and store the gathered information in a crawler database, wherein the gathered information comprises characteristic data selected from a group consisting of unique identifiers, geographic location data, text data, and data submitted to social media platforms by named entities; and an application server system, where the application server system comprises:
memory containing an application server application;a processor;wherein the application server application configures the processor to parse gathered information in the crawler database from specific remote information sources for storage as information sets within a feeds database; a merge process server system, where the merge process server system comprises:
memory containing a merge process server application;a processor;wherein the merge process server application configures the processor to merge information sets stored in the feeds database to build merged information sets for named entities, wherein merged information sets comprise alternative pieces of characteristic data describing characteristics named entities, and wherein the merge process server application configures the processor to merge information sets stored in the feeds database to build merged information sets for named entities by:
merging sets of characteristic data in the feeds database that contain matching unique identifiers;merging sets of characteristic data in the feeds database that do not contain matching unique identifiers based on a comparison of geographical location data, wherein the comparison of geographic location data comprises:
determining a distance between geographic locations contained in geographic location data included in a first set of characteristic data set and a second set of characteristic data in the feeds database; andmerging the first set of characteristic data with the second set of characteristic data to create a merged information set when the determined distance is within a threshold distance; a relation process server system, where the relation process server system comprises:
memory containing a relation process server application;a processor;wherein the relation process server application configures the processor to generate related sets of merged information sets, wherein a related set of merged information sets that relates to a specific unique identifier corresponding to a particular business, wherein the relation process server application configures the processor to generate the related set of merged information sets that relates to the specific unique identifier corresponding to the particular business by merging:
a first set of merged information sets that were created by merging sets of characteristic data that contain the specific unique identifier;a second set of merged information sets that were created by merging sets of characteristic data based on the comparison of geographic location data, where one of the sets of characteristic data in the second set of merged information sets contains the specific unique identifier; and a customer process server system, where the customer process server system comprises:
memory containing a customer process server application;a processor;wherein the customer process server application configures the processor to identify customer relationship information identifying named entities as customers of businesses based on the generated related sets of merged information sets;wherein the customer process server application configures the processor to store identified customer relationship information in a customer database; and a web server system, where the web server system comprises:
memory containing a web server application;a processor; andwherein the web server application configures the processor to generate a user interface providing access to information concerning the named entities from the customer database corresponding to customers of a business.