| 摘要 |
Customer Insight (CI) systems in accordance with various embodiments of the invention gather information sets from multiple remote information sources and can merge the information sets to identify authoritative information describing the named entity. In several embodiments, the information sets and/or the authoritative information are identified using geographic location information associated with the information sets. In many embodiments, the CI systems identify relationship information within the merged information sets and use the relationship information to identify customers of businesses. Once identified, merged and/or authoritative information sets describing customers can be used to build customer lists, typical customer profiles, and best customer profiles. In addition, the CI system can utilize information describing customers to automatically generate advertising targeting data and online advertising campaigns. |
| 主权项 |
1. A method of generating keyword targeting data, the method comprising:
gathering sets of characteristic data from a plurality of different types of remote electronic information sources using a keyword targeting data generation system, wherein the characteristic data comprises data selected from the group consisting of unique identifiers, geographic location data, and text data containing at least one keyword; storing the gathered sets of characteristic data in a crawler database using the keyword targeting data generation system; merging sets of characteristic data stored in the crawler database to create merged information sets using the keyword targeting data generation system, where the merged information sets are stored in a feeds database maintained by the keyword targeting data generation system, and where merging sets of characteristic data stored in the crawler database to create merged information sets further comprises:
merging sets of characteristic data that contain matching unique identifiers; andmerging sets of characteristic data that do not contain matching unique identifiers based on a comparison of geographical location data, wherein the comparison of geographic location data comprises:
determining a distance between geographic locations contained in geographic location data included in a first set of characteristic data and a second set of characteristic data;merging the first set of characteristic data with the second set of characteristic data to create a merged information set when the determined distance is within a threshold distance; and identifying, using the keyword targeting data generation system, a set of merged information sets containing a specific unique identifier, where the set of merged information sets comprises:
a first set of merged information sets that were created by merging sets of characteristic data that contain the specific unique identifier; anda second set of merged information sets that were created by merging sets of characteristic data based on the comparison of geographic location data, where one of the sets of characteristic data in the second set of merged information sets contains the specific unique identifier; processing the identified set of merged information sets to extract keywords from text data contained within the identified set of merged information sets using the keyword targeting data generation system; and formatting at least some of the extracted keywords to generate keyword targeting data using the keyword targeting data generation system, where keyword targeting data is a list of keywords and a specified match type for each keyword. |
