摘要 |
A service providing apparatus has a plan receiving unit and a service providing unit. The plan receiving unit receives advertising space information relating to an advertising space set to content by a content creator who creates the content and a targeting condition set to the advertising space by the content creator. The service providing unit provides an auction service in which a bid target is a right to display an advertisement in the advertising space for each targeting condition on the basis of the advertising space information received by the receiving unit. |