System, method and computer readable medium for determining user attention area from user interface events

摘要

During an interaction with a web page, user interface events are recorded and augmented with page layout data from the document object model. An event stream is formed with the page layout data and communicated to an event server. The event server processes the event stream to determine a location at which the events were generated, which can be used to predict an area of a user's attention.

主权项

1. A method for predicting an area of focus of a user during an interaction with a web page, the method comprising:
recording at least one document object model element within a client web browser; recording, in the client web browser, a plurality of user interface events and recording at least one document object model element in which the respective user interface event occurred; generating, in the client web browser, at least one event stream message comprising an interaction identifier, the plurality of recorded user interface events and the recorded at least one document object model element; transmitting the at least one event stream message from the client web browser to an event server; receiving an attention analysis request in the event server, the attention analysis request indicating the interaction identifier; and in response to receiving the attention analysis request, processing the plurality of user interface events from the at least one event stream message associated with the interaction identifier at the event server to predict an area of focus of the user; wherein processing the plurality of user events comprises determining an attention time of a user per document object model element and wherein a result of the processing specifies at least one document object model element and the time spent on the respective document object model element.