Method And System For Measuring And Ranking A Thought Response To Audiovisual Or Interactive Media, Products Or Activities Using Physiological Signals

摘要

A system and method for calculating an objective thought value by contrasting alpha suppression and theta activation in response to stimulus by a media can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the thought value as well. Statistical measurements may be taken to improve media.