PERFORMING AN ACTION ON A SOCIAL NETWORKING SYSTEM BASED ON A CONTENT IDENTIFIER EMBEDDED IN PROVIDED CONTENT

摘要

A content source provides metadata associated with content, such as an audio signal or video data, to a social networking system. The metadata identifies characteristics of the content or specifies an action for the social networking system to perform. A content identifier associated with the metadata is generated by the social networking system, and an association between the content identifier and the metadata is stored. The content identifier is provided to the content source, which encodes the content identifier into the content (e.g., as a watermark). When a client device receives the content encoded with the content identifier, the content identifier is extracted and communicated to the social networking system in connection with a user account associated with the client device. Based on the content identifier, the social networking system retrieves the corresponding metadata and performs an action in connection with the user account based on the metadata.

主权项

1. A computer-implemented method comprising:
generating one or more items of metadata associated with content, the metadata describing one or more characteristics of the content; transmitting the metadata to a communication system; receiving one or more content identifiers from the communication system, each content identifier associated with an item of metadata; embedding one or more of the received content identifiers in the content; and providing the content with the embedded one or more received content identifiers to a client device associated with a user of the communication system.