发明名称 ADAPTING USER TERMINAL ADVERTISEMENTS RESPONSIVE TO MEASURED USER BEHAVIOR
摘要 User profile information is generated which characterizes measured user interaction with an application program that is encapsulated by the computer readable program code and processed by the processor. Operation of an advertisement displayed while the application program is being processed is controlled based on the user profile information.
申请公布号 US2016180399(A1) 申请公布日期 2016.06.23
申请号 US201414576965 申请日期 2014.12.19
申请人 CA, INC. 发明人 Lindo Jonathan
分类号 G06Q30/02 主分类号 G06Q30/02
代理机构 代理人
主权项 1. A computer program product, comprising: a non-transitory computer readable storage medium comprising computer readable program code embodied in the medium that when executed by a processor of a user terminal causes the processor to perform operations comprising: generating user profile information characterizing measured user interaction with an application program that is encapsulated by the computer readable program code and processed by the processor; and controlling, based on the user profile information, operation of an advertisement displayed while the application program is being processed.
地址 New York NY US