VIEWABLE IMPRESSIONS SYSTEM

摘要

Described herein are solutions for improving management of viewable impression based display advertising systems. For example, described herein are solutions for improving management of viewable impression based display advertising systems amongst various online marketing channels, such as search engine and guaranteed display advertising (GDA) marketing channels. The solutions can include use of a legacy GDA system and a score (e.g., a ratio) to bridge viewable impression based control and pricing and regular impression based control and pricing.

主权项

1. A system for providing viewable impressions, comprising:
forecasting circuitry configured to: determine a probability that an online ad at a location on a page will be visible for a user on the page, based on a page parameter of the page, an ad spot parameter of the location on the page, a user parameter of the user, and an inventory parameter of a supply of impressions of an online ad campaign; predict an amount of viewable impressions to occur within a time period of the campaign according to the probability, resulting in a forecast; and determine a score according to the forecast, for at least the user, the score indicating a fraction of impressions at the location that will most likely be visible to at least the user; and distribution circuitry configured to: control an impression rate of the campaign according to the score; and distribute impressions of the supply of impressions according to the impression rate.