发明名称 Conversion tracking and context preserving systems and methods
摘要 When a server receives a request for an information payload from a remote device, the server may determine the device's type and identify an optionally-installable application that can be used to access the information payload on devices of that type. When the optionally-installable application is not installed on the remote device, the server may store a identifier for the remote device and send the device a redirection message via which the device can obtain and install the application. Subsequently, when the server receives an installation indication from the application executing on a remote device, the server may identify the device as having recently been redirected to install the application and store or update a record indicating that an application-installation event occurred.
申请公布号 US9363337(B2) 申请公布日期 2016.06.07
申请号 US201313966118 申请日期 2013.08.13
申请人 Yahoo! Inc. 发明人 Chor Jesse
分类号 G06F15/16;H04L29/06;H04L29/08;G06F9/445;G06F17/30;H04W4/00 主分类号 G06F15/16
代理机构 Greenberg Traurig, LLP 代理人 DeCarlo James J.;Greenberg Traurig, LLP
主权项 1. A server-device-implemented method for tracking remote application installations, the method comprising: receiving, by said server device via a first application executing on a remote computing device, a first request for a first resource identified by a first Uniform Resource Locater (“URL”); determining, by said server device, a device identifier and a remote-device type associated with said remote computing device; identifying, by said server device, an information payload that is associated with said first URL; identifying, by said server device, an application that is optionally installable on devices of said remote-device type and that can be used to access said information payload; determining, by said server device, that said installable application is not installed on said remote computing device; generating, by said server device, a redirection message including an application identifier by which said remote computing device can obtain and install said installable application; sending, by said server device, said redirection message to said remote computing device; storing or updating, by said server device, a record associating said device identifier with said first request; subsequently receiving, by said server device via said installable application, an installation indication indicating that said installable application is executing following a remote application-installation event; determining, by said server device, that said installation indication was received from said remote computing device, from which said first request was recently received; and storing or updating, by said server device, a record associating said remote application-installation event with at least said first URL.
地址 Sunnyvale CA US