Web identity to social media identity correlation

摘要

An identification server correlates the web browsing behavior of individuals with their use of social media systems. Based on these behaviors, web identifiers (referred to as identities or IDs) may be matched to social media identifiers; these matches being determined, stored, and output as a confidences that the web identity of the user corresponds to a social media identity. Each web identity may be associated with one or more social media identities. The identity correlations between web identities and social media identities may be used along with other alignments to provide information regarding the time-based media (e.g., advertisements) a user may have likely been exposed to, and to provide targeted advertisements.

主权项

1. A computer-executed method for correlating between a web identity for a user and a social media identity of the user, the method comprising:
accessing internet access information indicating a first plurality of uniform resource locators (URLs) visited by the web identity; extracting, from social media content items, a second plurality of URLs and a plurality of times when the social media content items including the second plurality of URLs were authored; extracting, from the internet access information, the visited first plurality of URLs and a plurality of times when those URLs were visited; matching the second plurality of URLs and times associated with the social media content items to the first plurality of URLs and times associated with the internet access information; and determining a number of matches indicative of a probability that the web identity is the social media identity.