| 摘要 |
PURPOSE: A method for providing price reduction online shopping mall system through marketing information input is provided to reduce the sales price when a user responds to the survey questions or reads the given advertisement, to adjust the marketing information according to the purchaser's preferences and the specifics of the selected item, and to easily receive market research information needed by the manufacturers. CONSTITUTION: A method for providing price reduction online shopping mall system through marketing information input is composed of upload, search, response, and reduction. The market research information that includes detailed description of the product and the discount prices in accordance to the survey results is provided to the online shopping mall operator and the operator creates a product DB and a market research DB. The operator uploads the product DB to the shopping mall server to enable the purchasers to search the DB. A purchaser connects to the shopping mall server, requests to use the shopping mall, searches the product information in the product DB, and selects a purchase product. The server provides the product information and the market research information of the selected product to the purchaser's system. The purchaser responds to the server and the server provides the designated discount amount for the purchaser in response to the purchaser's survey response.
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