System and method for detecting call-through events for advertising impressions sent to mobile wireless devices

摘要

An arrangement is described for capturing and reporting call-through events in connection with phone numbers embedded in advertising impressions sent to mobile wireless devices. A call-through event is said to occur when a phone number embedded within an advertising impression is called from the mobile device. The system includes a call-through detector on the device that captures data related to a call-through event and communicates the captured data for one or more phone numbers over the network to a server. The server collects the captured data from various mobile devices and can correlate those with the advertisements sent to the mobile devices. A call detail information record sent from a device may contain detailed information about the context in which the call was made from the mobile device, including, for example, time of day or device location.

主权项

1. A method for capturing and reporting call-through events on a mobile wireless device comprising the steps of:
receiving at the mobile wireless device a first message sent from a server specifying call-through event information to be collected at the mobile wireless device for an advertising phone number, the call-through event information including at least one of a time, a location of the mobile wireless device, and an application status; receiving at the mobile wireless device an advertising impression with the advertising phone number; displaying the advertising impression with the advertising phone number; originating a call from the mobile wireless device to the advertising phone number, thereby causing a call-through event; collecting at the mobile wireless device the call-through event information for the call; and sending a second message from the mobile wireless device containing the call-through event information.