SOCIAL DATA COLLECTION AND AUTOMATED SOCIAL REPLIES

摘要

A social analysis tool facilitates improved communications between marketers and consumers. User information for consumers is collected from social posts exchanged between consumers and moderators acting on behalf of marketers. The user information is stored in social profiles for the consumers and is available to the marketers for subsequent social conversations with the consumers. In some instances, consumers are effectively targeted for automated social replies that market a newer version of a product. Social posts relevant to the product are analyzed to identify ones in which the user sentiment indicates the user is satisfied with the product. Automated social replies are automatically generated and sent in response to each of those social posts.

主权项

1. One or more computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform operations comprising:
accessing social posts from a moderated social conversation between a moderator and user on a computerized social networking service; analyzing text of the social posts to identify user information provided by the user; extracting the user information and mapping the extracted user information to a data field of a social profile; and storing the extracted user information in the data field of the social profile on a computer storage device.