主权项 |
1. A device, comprising:
one or more processors to:
receive campaign information associated with a toll-free data service,
the campaign information including information associated with target users to be provided with an offer for the toll-free data service;determine, based on the campaign information, a campaign rule for providing the offer for the toll-free data service to a first mobile device associated with a first user,
the campaign rule identifying a condition for charging a service provider, associated with the toll-free data service, for data used by the first mobile device in association with the toll-free data service;determine a first efficiency metric associated with the first user,
the first efficiency metric being determined as a result of providing the toll-free data service or another toll-free data service to the first user or to a set of users;compare the first efficiency metric and a second efficiency metric, associated with a second user, based on the campaign rule,
the second user being different from the first user;provide a first amount of toll-free data to the first mobile device based on comparing the first efficiency metric and the second efficiency metric; andprovide a second amount of toll-free data to a second mobile device, associated with the second user, based on comparing the first efficiency metric and the second efficiency metric,
the second mobile device being different from the first mobile device, andthe second amount of toll-free data being different from the first amount of toll-free data. |