| 摘要 |
<p>Disclosed is a system and a method for bi-directional advertisement related with wire, wireless or mobile communication network. The system and method for bi-directional advertisement related with wire, wireless or mobile communication network is to make a user surely recognize advertisements provided from a server using wire, wireless or mobile communication terminal connected to wire and wireless public switched telephone network (PSTN) or mobile communication network. The system for bi-directional advertisement includes: a terminal connected to wire or wireless public switched telephone network (PSTN) or mobile communication network; and a server providing bi-directional advertisements to the terminal. The method for bi-directional advertisement includes the steps of: connecting to a server through a terminal (i.e., a PCS, a cellular phone, a WAP terminal, a PDA or an IMT-2000 terminal) connected to wire, wireless or mobile communication network; authorizing use of a bi-directional ad site via the server when a user inputs the user's personal information; temporarily providing bi-directional advertisements to the user, who directly connects to the server, if the user does not want to be authorized; extracting advertisement from an ad database and outputting to the user's telephone if authorized; transmitting ad keyword to the server when the user, who heard the output advertisement, inputs the ad keyword in a voice type; recognizing the transmitted ad keyword as a voice type; comparatively operating the recognized ad keyword with voice parameter extracted from a voice parameter database; notifying the comparatively operated result to the user's terminal; and providing the user with benefits according to the comparatively operated result.</p> |
