SYSTEM AND METHOD FOR DATA ENRICHMENT FOR REQUESTS FOR ADVERTISING ON MOBILE DEVICES

摘要

A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.

主权项

1) A method for providing enriched requests for advertising opportunities to marketers, wherein the advertisements reach at least one of a plurality of internet enabled devices, the method comprising:
receiving an advertising opportunity from at least one of at least one of a plurality of internet enabled devices, wherein the advertising opportunity is offered by media; receiving a request for advertising content from at least one of a plurality of publisher servers, wherein the request for advertising content is generated in response to the advertising opportunity on the at least one of at least one of the plurality of internet enabled devices; compiling attribute data, wherein the attribute data includes attributes associated with the at least one of the plurality of internet enabled devices; using a data enrichment server to analyze and index the attribute data to form data sets; appending the data sets to a response to the request for advertising content, and; sending the response to the at least one of the plurality of internet enabled devices.