METHODS AND APPARATUS TO ALLOCATE ADVERTISEMENTS IN AN ADVERTISING CAMPAIGN

摘要

Methods and apparatus to allocate advertising elements to selected campaign variables are disclosed. An example method includes selecting one of a first campaign variable and a second campaign variable based on a first penalty associated with the first campaign variable and a second penalty associated with the second campaign variable, the first penalty representative of non-allocation of a first advertising element to the first campaign variable, the second penalty representative of non-allocation of a second advertising element to the second campaign variable; selecting a target advertising element based on efficacy scores associated with the first and second campaign variables; and allocating the target advertising element to the selected one of the first and second campaign variables.

主权项

1. A method, comprising:
selecting one of a first campaign variable and a second campaign variable based on a first penalty associated with the first campaign variable and a second penalty associated with the second campaign variable, the first penalty representative of non-allocation of a first one of advertising elements to the first campaign variable, the second penalty representative of non-allocation of a second one of advertising elements to the second campaign variable; selecting a target advertising element based on efficacy scores associated with the selected one of the first and second campaign variables; and allocating the target advertising element to the selected one of the first and second campaign variables.