OCCASION-BASED CONSUMER ANALYTICS

摘要

A corpus of text data is accessed that includes a plurality of sentences and each of these sentences is parsed to determine, for each word, a corresponding meaning. A particular one of the sentences is determined to correspond to a particular occasion based on the determined meanings of one or more words of the particular sentence and is further determined to reference a product or service. A relationship is determined between the product or service and the particular occasion based on the particular sentence. One or more words of the particular sentence are determined to indicate a psychological characteristic of an author of the particular sentence. Consumer analytics data is generated to at least identify the relationship between the product or service and the particular occasion.

主权项

1. A method comprising:
identifying a corpus of text data comprising a plurality of sentences; parsing, using a data processing apparatus, words of the plurality of sentences to determine, for each word, a corresponding meaning; determining, using a data processing apparatus, that a particular one of the plurality of sentences corresponds to a particular occasion based on the determined meanings of one or more words of the particular sentence; determining, using a data processing apparatus, that the particular sentence references a product or service based on the determined meanings of one or more words of the particular sentence; determining, using a data processing apparatus, a relationship between the product or service and the particular occasion based on the particular sentence; and determining, using a data processing apparatus, that one or more words of the particular sentence indicate a psychological characteristic of an author of the particular sentence; and generating consumer analytics data to identify the relationship between the product or service and the particular occasion.