Visualizing reach of posted content in a social networking system

摘要

Effects of content communications propagated to users of a social networking system may be tracked and measured by the social networking system. Identifiers of content presented to users within a time period before the users interact with the content are recorded. As users interact with the content, additional data describing the interactions with the content and the users interacting with the content are stored. Various metrics may be determined from the data describing interactions with the content. For example including virality metrics and reach metrics, may be determined and presented to the user that posted the content.

主权项

1. A method comprising:
receiving content from a posting user for presentation in a social networking system as a content item; sending the content item for display to a first set of users of the social networking system who are directly connected to the posting user in the social networking system; receiving information about one or more interactions with the content item by one or more of the first set of users; based on one or more of the interactions, sending one or more communications for display associated with the content item to a second set of users of the social networking system who are indirectly connected to the posting user in the social networking system; determining a direct reach of the content item in the social networking system based on the first set of users, the direct reach comprising a total number of the first set of users that interacted with the content item, the direct reach of the content item describing a number of users in the first set of users performing a specified type of interaction with the content item, and the number of users is grouped based on connections between the posting user and the users in the first set of users performing the specified type of interaction with the content item; determining an indirect reach of the content item in the social networking system based on the second set of users, the indirect reach comprising a total number of the second set of users that interacted with the content item as a result of the posting user providing the content to the social networking system; and sending for display a data graph to the posting user, the data graph based in part on reach data about the reach of the content item, the reach data comprising the determined direct reach and the determined indirect reach, the data graph presenting the total number of the first set of users that interacted with the content item and the total number of the second set of users that interacted with the content item as a result of the posting user providing the content to the social networking system.